15 years of search,
from nothing to AI
"I spent 15 years figuring out how Google chooses who to show. Today I decode how AIs choose who to recommend. The game changed. The goal hasn't: be the answer customers act on."
10 years between altima° and Accenture Song as Senior SEO Manager. Leading international projects for major luxury, fashion, beauty and retail accounts — Chanel, Sephora, Givenchy, Estée Lauder, Lancel, Mugler, Iro, ba&sh, Diptyque, Paco Rabanne, and many more.
Before that, I cut my teeth in demanding environments: an internship at 1ère Position, an apprenticeship at Vanksen → Red Bull Paris, then Cabinet Gueguen-Carroll where I signed my first regular freelance contracts and structured my technical method.
Graduate of HETIC (Master's in engineering and communication management, class of 2012).

















