# Alexandre Le Hégarat — SEO & GEO Consultant > Independent SEO and Generative Engine Optimization (GEO) consultant based in Paris, France. 15 years helping brands rank on Google and get cited by AI search engines including ChatGPT, Perplexity, Google AI Overviews, and Gemini. **Tagline:** I get your brand cited by Google and AI. **Status:** Available now for new engagements. Reply within 24 hours. **Languages:** English, French. **Location:** Paris, Île-de-France, France. **Contact:** alex@lehegarat.com · WhatsApp +33 6 01 03 58 90 · https://cal.com/a2exandre --- ## About — 15 years of search, from nothing to AI > "I spent 15 years figuring out how Google chooses who to show. Today I decode how AIs choose who to recommend. The game changed. The goal hasn't: be the answer customers act on." 10 years between altima° and Accenture Song as Senior SEO Manager. Leading international projects for major luxury, fashion, beauty and retail accounts — Chanel, Sephora, Givenchy, Estée Lauder, Lancel, Mugler, Iro, ba&sh, Diptyque, Paco Rabanne, and many more. Graduate of HETIC (Master's in engineering and communication management, class of 2012). ### Career timeline - **2024 → Now** — SEO & GEO Consultant, Freelance (Search & AI Expert) - **2014 → 2024** — Senior SEO Manager at altima° → Accenture Song (10 years, international enterprise projects) - **2010 → 2014** — Agency beginnings: 1ère Position (intern), Vanksen → Red Bull (apprentice), Cabinet Gueguen-Carroll (1st freelance contract) - **2009 → 2012** — HETIC, Master's in Engineering & Communication. General Secretary of Synerg'heTiC ### Stack & certifications - **Google** — Analytics, Search Ads, Looker - **Adobe** — Experience Manager, Analytics - **Salesforce** — Commerce Cloud - **Anthropic** — Claude Code --- ## Key numbers - **15+ years** of SEO experience - **20+ sites** managed in parallel - **3 always-on AI agents** - **5 SaaS in production** (launched in the last 12 months) --- ## Services ### Technical & Editorial SEO Crawl audit, site architecture, Core Web Vitals, content strategy, on-page optimization. The foundations everything else relies on. *Topics: Google · Core Updates · Performance* ### Generative Engine Optimization (GEO) Optimizing your presence on AI search engines. Claim-based structuring, schema markup, AI citation strategy, multi-platform monitoring. Being cited in an AI response is the new top Google result. *Topics: AI Overviews · Perplexity · ChatGPT · Gemini* ### Link Building & Digital PR Strategic netlinking, sponsored articles, digital PR. A few links that matter, rather than meaningless volume. *Topics: Authority · Trust · Relevance* ### Consulting & Training Marketing team support, SEO/GEO training, strategic audits. Autonomy as the goal — not a lifelong subscription. *Topics: Teams · In-house · Autonomy* --- ## GEO Deep Dive — SEO for AI answers GEO is SEO for AI answers. When someone asks ChatGPT "what's the best pen?", does your brand appear in the answer? That's my job to make sure it does. **In 2026, 40% of Google queries trigger an AI Overview.** An SEO strategy that ignores this dynamic leaves the field to competitors. ### Techniques I master - Claim-based structured content - Advanced JSON-LD schema markup - E-E-A-T signals - Citation optimization - AI crawl accessibility ### Platforms tracked I developed my own tracking tool to measure my clients' visibility on Google AI Overviews, Perplexity, ChatGPT, Claude, and Gemini. A score per platform, updated weekly. --- ## Tools & Products ### IndexAI — https://indexmysites.com/ Submit your URLs to Google and track indexing in real time. Combines Google Indexing API, IndexNow, and Search Console verification — fully automated. **50 free credits**, then paid plans. *Tags: Indexing · GSC · Automated* ### ClickBooster — https://clickbooster.a2ex.cc/ Optimize your title tags and meta descriptions with AI. Suggestions, SERP preview, CTR impact reporting. *Tags: CTR · Title tags · AI* ### Dashboard SEO — https://dashboard.a2ex.cc/ Real-time monitoring of organic traffic, rankings, and keyword cannibalizations. Connected to Google Search Console. *Tags: Analytics · GSC · Monitoring* ### SEO Hotline — https://seo.a2ex.cc/ Actionable SEO & GEO tips, Google news, update analysis, and field feedback. A blog and Telegram channel, freely accessible. *Tags: Blog · Telegram · Free* --- ## Selected Brands (Enterprise — altima° / Accenture Song) A decade of SEO leadership for luxury, beauty, fashion, watch, and travel brands: Chanel · Sephora · Givenchy · Estée Lauder · Lancel · Mugler · Celine · Paco Rabanne · Fenty Beauty · Guerlain · Diptyque · Richard Mille · A.P.C. · ba&sh · Iro · Jennyfer · Naf Naf · Delsey Paris And many more — luxury, fashion, beauty, retail, tech. --- ## Side Projects — Affiliate Sandbox Small affiliate sites I run on the side to test SEO/GEO ideas, try new tactics, and have fun with niches. ### Flagship sites - **1000stylos.com** — The ultimate guide to premium pens and stationery - **paw-patrol.fr** — The French reference for Paw Patrol - **fifa-fc.com** — Football & gaming news, guides and updates - **skincare-makeup.fr** — Beauty & cosmetics guide and selection - **acheter-chaussons.com** — Slipper comparison and buyer's guide - **zootopie-2.com** — Everything about Disney's Zootopia 2 - **kpop-demon-hunters.fr** — The K-pop Demon Hunters site in France ### E-commerce & Affiliate - **patpatrouille.fr** — Paw Patrol toys and products - **pawpatrol-shop.com** — Unofficial Paw Patrol shop (EN) - **buy-slippers.com** — Best slippers guide & shop (EN) - **lilo-et-stitch.fr** — Lilo & Stitch products and info - **novelmore.fr** — Novelmore universe — toys & info - **gift-finder.pro** — Find the perfect gift (EN) - **autocadeau.com** — Car gift ideas for him ### Content & Affiliate - **piles-batterie.com** — Battery buyer's guide - **valise.best** — Luggage & travel accessories comparison - **montre.watch** — The watchmaking world at your fingertips - **cbd-8.com** — CBD & wellness guide - **airtag-apple.fr** — Everything about Apple AirTags - **enfant-cado.com** — Gift ideas for kids - **alessandrofiorio.it** — Portfolio & content (IT) ### Personal favorite - **orianechambon.com** — Oriane Chambon, Sommelier Consultant. A site with as much character as her wines. - **sacha-ramsey.org** — Sacha Ramsey, *Le Vertige de la Liberté*. An essay on fear and courage, at the crossroads of neuroscience and existential philosophy. --- ## FAQ ### What is GEO (Generative Engine Optimization)? GEO — Generative Engine Optimization — is the practice of optimizing brand visibility in answers generated by AI engines like ChatGPT, Perplexity, Google AI Overviews, or Gemini. Where classic SEO aims to appear in the 10 blue links, GEO aims to be **cited, paraphrased, or recommended** by an LLM in its synthetic answer. ### Are SEO and GEO the same thing? No. The technical foundations are shared (authority, structure, schema, content quality) but the levers differ: GEO weights claim-based structuring, entity freshness, multi-source semantic coverage, and presence in training corpora more heavily. The two disciplines complement each other — a site invisible in SEO is rarely visible in GEO. ### How do you get cited in ChatGPT and Perplexity answers? Five main levers: 1. Rich and coherent schema.org structured data 2. Declarative content explicitly citing facts and entities 3. Strong topical authority on a specific subject 4. Coverage by third-party sources LLMs consider reliable (Wikipedia, established media, studies) 5. Continuous monitoring of mentions on AI platforms to iterate ### How long before seeing SEO results? For a healthy site, the first signals appear in **4 to 8 weeks** (indexing, technical adjustments, first long-tail rankings). Consolidated results on competitive keywords take **4 to 9 months**. For a new site or one recovering from a penalty, count **6 to 12 months minimum**. SEO isn't an expense — it's an asset that compounds over time. ### What kind of clients do you work with? SMBs, scale-ups, e-commerce sites and enterprise accounts — very diverse industries. I work on freelance missions or long-term partnerships, mostly on **technical** issues (Core Web Vitals, migration, redesign), **strategic** ones (GEO, content strategy, link building), and **measurement** (dashboards, attribution, AI monitoring). ### What's the difference between a freelance SEO consultant and an agency? A **senior freelance consultant**: single point of contact, direct expertise, personalized method, lower operational costs. An **agency**: volume production capacity, multi-disciplinary teams, industrialized processes. For sharp topics like GEO or strategic audits, the senior freelance is generally more relevant. For high-volume content production, an agency is more relevant. --- ## Contact An SEO project, a GEO question, a freelance mission, or just a chat about search and AI. Reply within 24 hours, in English or French. - **Email:** alex@lehegarat.com - **WhatsApp:** +33 6 01 03 58 90 — https://wa.me/33601035890 - **Book a 30-min call:** https://cal.com/a2exandre - **GitHub:** https://github.com/a2ex - **LinkedIn:** https://linkedin.com/in/a2exandre - **X / Twitter:** https://x.com/a2exandre - **Telegram:** https://t.me/SEOHotline - **Website:** https://a2ex.cc/ --- *This file follows the [llms.txt](https://llmstxt.org) specification. For a shorter index version, see https://a2ex.cc/llms.txt*