# Alexandre Le Hégarat — SEO & GEO Consultant > Independent SEO and Generative Engine Optimization (GEO) consultant based in Paris, France. 15 years helping brands rank on Google and get cited by AI search engines including ChatGPT, Perplexity, Google AI Overviews, and Gemini. I help brands move from invisible to cited. My approach combines technical SEO foundations (crawl, architecture, Core Web Vitals) with modern GEO optimization (claim-based content, schema markup, AI citation strategy). I have worked with luxury, beauty, and fashion brands including Chanel, Sephora, Givenchy, Estée Lauder, Celine, Mugler, and Lancel. I also build and operate independent SEO tools. Languages: English, French. Based in Paris (Île-de-France, France). Available for consulting engagements, audits, training, and ongoing partnerships. ## About - [Background and approach](https://a2ex.cc/#about): 15 years through every search era — from Google's early days to AI-first discovery. Now focused on helping brands be the answer customers act on. ## Services - [Technical & Editorial SEO](https://a2ex.cc/#services): Crawl audits, site architecture, Core Web Vitals, content strategy, on-page optimization. The foundations everything else relies on. - [Generative Engine Optimization (GEO)](https://a2ex.cc/#services): Brand presence on AI search engines through claim-based structuring, schema markup, AI citation strategy, multi-platform monitoring on ChatGPT, Perplexity, Gemini, and Google AI Overviews. - [Link Building & Digital PR](https://a2ex.cc/#services): Strategic netlinking, sponsored articles, digital PR. A few links that matter, rather than meaningless volume. - [Consulting & Training](https://a2ex.cc/#services): Marketing team support, SEO and GEO training, strategic audits. Autonomy as the goal, not a lifelong subscription. ## Software & Tools - [IndexAI](https://indexmysites.com/): Submit URLs to Google and track indexing in real time. Combines Google Indexing API, IndexNow, and Search Console verification — fully automated. 50 free credits, then paid plans. - [ClickBooster](https://clickbooster.a2ex.cc/): Optimize title tags and meta descriptions with AI. Suggestions, SERP preview, CTR impact reporting. - [Dashboard SEO](https://dashboard.a2ex.cc/): Real-time monitoring of organic traffic, rankings, and keyword cannibalizations. Connected to Google Search Console. ## Selected Brands - [Brands worked with](https://a2ex.cc/#projects): Chanel, Sephora, Givenchy, Estée Lauder, Lancel, Mugler, Celine, Paco Rabanne, Fenty Beauty, Guerlain, Diptyque, Richard Mille, A.P.C., ba&sh, Iro, Jennyfer, Naf Naf, Delsey Paris. ## FAQ - [Frequently asked questions](https://a2ex.cc/#faq): Answers about SEO, GEO, the difference between traditional search and AI search optimization, working approach, pricing, and timelines. ## Contact - [Get in touch](https://a2ex.cc/#contact): Email alex@lehegarat.com, WhatsApp +33 6 01 03 58 90, or book a 30-minute discovery call at https://cal.com/a2exandre. ## Optional - [GitHub @a2ex](https://github.com/a2ex): Open source contributions and SEO tooling. - [LinkedIn @a2exandre](https://linkedin.com/in/a2exandre): Professional profile and updates. - [X / Twitter @a2exandre](https://x.com/a2exandre): SEO and GEO insights. - [Telegram @SEOHotline](https://t.me/SEOHotline): SEO and GEO discussion channel.